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Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri

Received: 31 March 2015     Accepted: 14 April 2015     Published: 21 April 2015
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Abstract

The Nyirinyiri and Suusa products from camel meat and milk processed by pastoral women using indigenous knowledge and traded in the informal markets presents opportunities to enhance household food security and income and also health benefits to consumers. However, safety and quality concerns by consumers are market barriers, especially acceptability beyond the traditional camel eating communities and in urban niche markets. It is possible to break this market barrier with effective communication of the food safety and quality standards but there exist knowledge gaps on the extent to which use of seminars and trainings, media briefs, radios, television and manuals increase awareness and uptake of the food standards and benefits to actors in the informal food markets. This study therefore identified the effectiveness of communication strategies used in promoting awareness and uptake of food quality and safety standards in the informal market outlet. Survey, Focus Group Discussion and Participatory appraisal of actors along the value chain were the methods used in data collection. The results showed that communication strategies in place were meant for the formal market hence the camel Suusa and Nyirinyiri chain actors gave the perceived effectiveness of the communication strategies if they were to be for the informal market outlet for promote acceptance and access for Suusa and Nyirinyiri in the high value markets.

Published in Agriculture, Forestry and Fisheries (Volume 4, Issue 3)
DOI 10.11648/j.aff.20150403.11
Page(s) 83-86
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Food Quality and Safety, Informal Markets, Communication, Consumer Concern

References
[1] APCAEM. (2008). Food safety issues in Agriculture trade, policy brief, issue no.3. www.unapcaem.org/publication/epolicybrief.pdf. Retrieved on 12/08/2012.
[2] FAO/WHO. (2002). Post- harvest technology and food quality. Part 6.Science and technology for sustainable development FAO/WHO. Joint FAO/WHO Food Standards Programme Report of the Sixteenth Session of FAO/WHO Coordinating Committee for Africa, Codex Alimentarius Commission FAO. Rome. 25 – 28 January 2005.
[3] FAO/WHO. (2005). Assuring food safety and quality. Guidelines For strengthening national control.system.http://www.who.int/foodsafety/publications/capacity/en/Englsih_Guidelines_Food_control.Retrieved 0n 26/11/2012.
[4] IFAD. (2009). Rota, A. and Sperandini, S. “Value chains, linking producers to the markets”, in Livestock Thematic Papers: Tools for project design. Rome: International Fund for Agricultural Development (IFAD).
[5] Kaitibie S., Wanyoike F. , Kuria S. ,Brustel A. , Thendue I. N., Mwangi D. M., Omore A. (2010). Consumers’ preference and willingness to pay for improved quality and safety: Case of fresh camel milk and camel meat (nyirinyiri) in Kenya.ILRI Research report No 24.
[6] KEBS. (2009). The Benchmark. The official magazine of Kenya Bureau of Standards. www.kebs.org. Retrieved on 03/03/2013
[7] Nelson M. B. (2005). International Rules, Food Safety and the Poor Developing Country Livestock Producer, Pro-Poor Livestock Policy Initiative Working Paper No. 5. FAO, Rome. 20th July 2005.
[8] Wanyoike F., Kaitibei S., Omore A. (2008). Can small scale actors earn higher returns from improved quality and safety animal products? www.ilri.org/publication.Retrieved on 12/11/2012.
[9] Watson Cathy. (2010). Gender issues and pastoral economic growth and economic development in Ethiopia. Pgs. 2-4
[10] Will M and D Guenther. (2007). Food Quality and Safety Standards as required by EU Law and the Private Industry with special Reference to MEDA Countries’ Exports.
Cite This Article
  • APA Style

    Madete S. K. Pauline, Bebe O. Bockline, Matofari W. Joseph, Muliro S. Patrick. (2015). Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri. Agriculture, Forestry and Fisheries, 4(3), 83-86. https://doi.org/10.11648/j.aff.20150403.11

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    ACS Style

    Madete S. K. Pauline; Bebe O. Bockline; Matofari W. Joseph; Muliro S. Patrick. Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri. Agric. For. Fish. 2015, 4(3), 83-86. doi: 10.11648/j.aff.20150403.11

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    AMA Style

    Madete S. K. Pauline, Bebe O. Bockline, Matofari W. Joseph, Muliro S. Patrick. Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri. Agric For Fish. 2015;4(3):83-86. doi: 10.11648/j.aff.20150403.11

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  • @article{10.11648/j.aff.20150403.11,
      author = {Madete S. K. Pauline and Bebe O. Bockline and Matofari W. Joseph and Muliro S. Patrick},
      title = {Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri},
      journal = {Agriculture, Forestry and Fisheries},
      volume = {4},
      number = {3},
      pages = {83-86},
      doi = {10.11648/j.aff.20150403.11},
      url = {https://doi.org/10.11648/j.aff.20150403.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.aff.20150403.11},
      abstract = {The Nyirinyiri and Suusa products from camel meat and milk processed by pastoral women using indigenous knowledge and traded in the informal markets presents opportunities to enhance household food security and income and also health benefits to consumers. However, safety and quality concerns by consumers are market barriers, especially acceptability beyond the traditional camel eating communities and in urban niche markets. It is possible to break this market barrier with effective communication of the food safety and quality standards but there exist knowledge gaps on the extent to which use of seminars and trainings, media briefs, radios, television and manuals increase awareness and uptake of the food standards and benefits to actors in the informal food markets. This study therefore identified the effectiveness of communication strategies used in promoting awareness and uptake of food quality and safety standards in the informal market outlet. Survey, Focus Group Discussion and Participatory appraisal of actors along the value chain were the methods used in data collection. The results showed that communication strategies in place were meant for the formal market hence the camel Suusa and Nyirinyiri chain actors gave the perceived effectiveness of the communication strategies if they were to be for the informal market outlet for promote acceptance and access for Suusa and Nyirinyiri in the high value markets.},
     year = {2015}
    }
    

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  • TY  - JOUR
    T1  - Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri
    AU  - Madete S. K. Pauline
    AU  - Bebe O. Bockline
    AU  - Matofari W. Joseph
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    JF  - Agriculture, Forestry and Fisheries
    JO  - Agriculture, Forestry and Fisheries
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    PB  - Science Publishing Group
    SN  - 2328-5648
    UR  - https://doi.org/10.11648/j.aff.20150403.11
    AB  - The Nyirinyiri and Suusa products from camel meat and milk processed by pastoral women using indigenous knowledge and traded in the informal markets presents opportunities to enhance household food security and income and also health benefits to consumers. However, safety and quality concerns by consumers are market barriers, especially acceptability beyond the traditional camel eating communities and in urban niche markets. It is possible to break this market barrier with effective communication of the food safety and quality standards but there exist knowledge gaps on the extent to which use of seminars and trainings, media briefs, radios, television and manuals increase awareness and uptake of the food standards and benefits to actors in the informal food markets. This study therefore identified the effectiveness of communication strategies used in promoting awareness and uptake of food quality and safety standards in the informal market outlet. Survey, Focus Group Discussion and Participatory appraisal of actors along the value chain were the methods used in data collection. The results showed that communication strategies in place were meant for the formal market hence the camel Suusa and Nyirinyiri chain actors gave the perceived effectiveness of the communication strategies if they were to be for the informal market outlet for promote acceptance and access for Suusa and Nyirinyiri in the high value markets.
    VL  - 4
    IS  - 3
    ER  - 

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Author Information
  • Department of Dairy and Food Science and Technology, Egerton University, Nakuru, Kenya

  • Department of Animal Sciences, Egerton University, Nakuru, Kenya

  • Department of Dairy and Food Science and Technology, Egerton University, Nakuru, Kenya

  • Department of Dairy and Food Science and Technology, Egerton University, Nakuru, Kenya

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